There are over 3 billion people using the internet. 2 trillion Google searches are made everyday and local queries constitute a large number of online searches. If you own a small business, having a website offers tremendous benefits.
1. Increases profits
A well coded website can sell merchandise, event tickets, reservations, and more. It can even deposit money from your online sales into your bank account without you lifting a finger. A website keeps making money for your business even after it’s closed for the day.
2. Expands visibility
Customers often perform research before contacting businesses or buying products. More than half of all small businesses do not have a website, and that means there is a huge opportunity for your business to attract more customers than over 50% of the competition. Without a website, they may never find you, and competitors will have the advantage of drawing new business from customers who might have preferred your products and services had you publicized them better.
3. Boosts credibility
Google a search phrase, such as, “best bar in *area*”. Based on the websites you find, which business would you be most likely to patronize?
Hint: It’s probably the one with a fully functioning and easy to use website.
4. Saves time
Do you regularly get phone calls about your hours? What bands are performing tonight? Or what’s on your drink and food menu? A website can offer your customers useful information and tips 24 hours a day, any day of the week, saving you time. What is time? Time is money!
